It's What We Do, What We Say, and What We Say We Do.

November 13, 2013

At Habitué, like many other businesses here in Le Mars, integrity is one of several values that guide our everyday activities. 


in·teg·ri·ty, (intégriti:) n. 

1. adherence to moral and ethical principles; soundness of moral character; honesty. 

2. the state of being whole, entire, or undiminished: to preserve the integrity of the empire. 

3. a sound, unimpaired, or perfect condition: the integrity of a ship’s hull. 


Each one of us struggle daily with situations that demand decisions between what we want to do and what we ought to do. Integrity is not a given factor in everyone’s life. It is a result of self-discipline, inner trust, and a decision to be relentlessly honest in all situations in our lives. It establishes the ground rules for resolving these tensions and it determines who we are and how we will respond before the conflict even appears. Integrity bonds what we say, think, and do, into a whole person. I believe John Maxwell said it best “integrity is not so much what we do as much as who we are”.


Being in the business of delivering high quality food and coffee, at Habitué integrity comes in the form of correct transactions, consistent quality, and service worth paying for, all supporting our commitment to our guarantee “That passionate people who love what they do will make coffee the way you want it, while providing a welcoming environment to enjoy it in…or your money back”.


In the dictionary definition of integrity it makes reference to soundness of moral character. Many of us associate that trait with certain individuals we know or respect one of those for me would be Billy Graham, I will let his words speak for themselves:

“Integrity is the glue that holds our way of life together. We must constantly strive to keep our integrity intact. When wealth is lost, nothing is lost; when health is lost, something is lost; when character is lost, all is lost.”


- Mike Wells
CEO & President, Wells Enterprises, Inc.
Owner, Habitué Coffeehouse & Bakery